Bryan Lee

“Having a Grand Slam offer makes it almost impossible to lose. But why? What gives it such an impact? In short, having a Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times. How? It allows you to differentiate yourself from the marketplace. In other words, it allows you to sell your product based on VALUE not on PRICE. Commoditized = Price Driven Purchases (race to the bottom) Differentiated = Value Driven Purchases (sell in a category of one with no comparison. Yes, market matters, which I will expound on in the next chapter) A commodity, as I define it, is a product available from many places. For that reason, it’s prone to purchases based on “price” instead of “value.” If all products are “equal,” then the cheapest one is the most valuable by default. In other words, if a prospect compares your product to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they commoditized you. How embarrassing! But”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

“Before I studied the art, a punch to me was just like a punch, a kick just like a kick.  After I learned the art, a punch was no longer a punch, a kick no longer a kick.  Now that I’ve understood the art, a punch is just like a punch, a kick just like a kick.  The height of cultivation is really nothing special.  ...  It is the halfway cultivation that leads to ornamentation.”
Bruce Lee”
― Dan Cleather, The Little Black Book of Training Wisdom: How to train to improve at any sport

“In that moment, I finally understood for the first time why -- throughout this journey -- I kept thinking about that day when I got terribly sick in rural Vietnam. When I yelled for drugs to stop my worst symptoms -- the extreme room-spinning nausea -- the doctor told me: "You need your nausea. It is a message, and we must listen to the message. It will tell us what is wrong with you." If i had ignored or silenced that symptom, my kidneys would have failed, and I would have died.
You need your nausea. You need your pain. It is a message, and you must listen to the message. All these depressed and anxious people, all over the world -- they are giving us a message. They are telling us something has gone wrong with the way we live. We need to stop trying to muffle or silence or pathologize that pain. Instead, we need to listen to it, and honor it. It is only when we listen to our pain that we can follow it back to its source -- and only there, where we can see its true causes, can we begin to overcome it.”
― Johann Hari, Lost Connections: Uncovering the Real Causes of Depression - and the Unexpected Solutions

“My existence is a scandal”
― Oscar Wilde