Squires

“The referral is the easiest prospect in the world to sell. Ask any professional who hates selling (accountants, architects, lawyers) -- they'll tell you that 100% of their new business comes from referrals. That's because they're not capable of making sales calls and rely on the fall-in-your-lap method of selling.”
― Jeffrey Gitomer, The Sales Bible: The Ultimate Sales Resource

“There are two ways to think about ourselves. One is as biological organisms, products of evolution and natural selection. From this point of view, humans are defined by our genes, and the purpose of life is to replicate them. But we are now emerging from our purely biological past. We have become an intelligent species. We are the first species on Earth to know the size and age of the universe. We are the first species to know how the Earth evolved and how we came to be. We are the first species to develop tools that allow us to explore the universe and learn its secrets. From this point of view, humans are defined by our intelligence and our knowledge, not by our genes. The choice we face as we think about the future is, should we continue to be driven by our biological past or choose instead to embrace our newly emerged intelligence?”
― Jeff Hawkins, A Thousand Brains: A New Theory of Intelligence

“The enemy of persuasion is obscurity.”
― Nancy Duarte, Resonate: Present Visual Stories that Transform Audiences

“By now Soros had melded Karl Popper’s ideas with his own knowledge of finance, arriving at a synthesis that he called “reflexivity.” As Popper’s writings suggested, the details of a listed company were too complex for the human mind to understand, so investors relied on guesses and shortcuts that approximated reality. But Soros was also conscious that those shortcuts had the power to change reality as well, since bullish guesses would drive a stock price up, allowing the company to raise capital cheaply and boosting its performance. Because of this feedback loop, certainty was doubly elusive: To begin with, people are incapable of perceiving reality clearly; but on top of that, reality itself is affected by these unclear perceptions, which themselves shift constantly. Soros had arrived at a conclusion that was at odds with the efficient-market view. Academic finance assumes, as a starting point, that rational investors can arrive at an objective valuation of a stock and that when all information is priced in, the market can be said to have attained an efficient equilibrium. To a disciple of Popper, this premise ignored the most elementary limits to cognition.”
― Sebastian Mallaby, More Money Than God: Hedge Funds and the Making of a New Elite