Squires

“We’ve worked with a number of companies similar to yours, and we’ve found that these three challenges come up again and again as by far the most troubling. Is that what you’re seeing too, or would you add something else to the list?”
― Matthew Dixon, The Challenger Sale: Taking Control of the Customer Conversation

“There are two ways to think about ourselves. One is as biological organisms, products of evolution and natural selection. From this point of view, humans are defined by our genes, and the purpose of life is to replicate them. But we are now emerging from our purely biological past. We have become an intelligent species. We are the first species on Earth to know the size and age of the universe. We are the first species to know how the Earth evolved and how we came to be. We are the first species to develop tools that allow us to explore the universe and learn its secrets. From this point of view, humans are defined by our intelligence and our knowledge, not by our genes. The choice we face as we think about the future is, should we continue to be driven by our biological past or choose instead to embrace our newly emerged intelligence?”
― Jeff Hawkins, A Thousand Brains: A New Theory of Intelligence

“His metaphor of the ‘invisible hand’ has been cited ad nauseam to support the current orthodoxy that markets, left to themselves, may lead to a socially optimal outcome–indeed, more beneficial than if the state intervenes”
― Mariana Mazzucato, The Value of Everything: Making and Taking in the Global Economy

“Put it all together and you get: “What’s currently costing our customers more money than they realize, that only we can help them fix?” The answer to that question is the heart and soul of your Commercial Teaching pitch.”
― Matthew Dixon, The Challenger Sale: Taking Control of the Customer Conversation