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Chip Heath
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath
“mental practice alone produced about two thirds of the benefits of actual physical practice”
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath
“When you say three things, you say nothing.”
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath
“People are tempted to tell you everything, with perfect accuracy, right up front, when they should be giving you just enough info to be useful, then a little more, then a little more.”
Chip Heath, Made to Stick: Why some ideas take hold and others come unstuck

Chip Heath
“The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about. We”
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die

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