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“Don't think outside the box. Go box shopping. Keep trying on one after another until you find the one that catalyzes your thinking. A good box is like a lane marker on the highway. It's a constraint that liberates.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“People are tempted to tell you everything, with perfect accuracy, right up front, when they should be giving you just enough info to be useful, then a little more, then a little more.”
― Made to Stick: Why some ideas take hold and others come unstuck
― Made to Stick: Why some ideas take hold and others come unstuck
“When you say three things, you say nothing.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about. We”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
Yifan’s 2025 Year in Books
Take a look at Yifan’s Year in Books, including some fun facts about their reading.
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