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“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“mental practice alone produced about two thirds of the benefits of actual physical practice”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“When you say three things, you say nothing.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“People are tempted to tell you everything, with perfect accuracy, right up front, when they should be giving you just enough info to be useful, then a little more, then a little more.”
― Made to Stick: Why some ideas take hold and others come unstuck
― Made to Stick: Why some ideas take hold and others come unstuck
“The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about. We”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
Yifan’s 2025 Year in Books
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