Sign in with Facebook
“So, a good process for making your ideas stickier is: (1) Identify the central message you need to communicate—find the core; (2) Figure out what is counterintuitive about the message—i.e., What are the unexpected implications of your core message? Why isn’t it already happening naturally? (3) Communicate your message in a way that breaks your audience’s guessing machines along the critical, counterintuitive dimension. Then, once their guessing machines have failed, help them refine their machines.”
― Made to Stick: Why some ideas take hold and others come unstuck
― Made to Stick: Why some ideas take hold and others come unstuck
“The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about. We”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“Don't think outside the box. Go box shopping. Keep trying on one after another until you find the one that catalyzes your thinking. A good box is like a lane marker on the highway. It's a constraint that liberates.”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“mental practice alone produced about two thirds of the benefits of actual physical practice”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
“The story’s power, then, is twofold: It provides simulation (knowledge about how to act) and inspiration (motivation to act).”
― Made to Stick: Why Some Ideas Survive and Others Die
― Made to Stick: Why Some Ideas Survive and Others Die
Yifan’s 2025 Year in Books
Take a look at Yifan’s Year in Books, including some fun facts about their reading.
Yifan hasn't connected with their friends on Goodreads, yet.
Favorite Genres
Polls voted on by Yifan
Lists liked by Yifan
