

“Treat them all the same by treating them differently.”
― The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
― The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

“Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win/Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw”
― The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win/Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw”
― The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

“And they should be able to answer these questions within five seconds of looking at our website or marketing material:”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen

“One of the best ways we can illustrate how we help our customers transform is through customer testimonials.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen

“Just because a tagline sounds great or a picture on a website grabs the eye, that doesn’t mean it helps us enter into our customers’ story. In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
George’s 2024 Year in Books
Take a look at George’s Year in Books, including some fun facts about their reading.
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