Geoff

“Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.”
― Derek Sivers, Anything You Want

“In the end, it's about what you want to be, not what you want to have.”
― Derek Sivers, Anything You Want

“Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own.”
― Derek Sivers, Anything You Want

“When you sign up to run a marathon, you don’t want a taxi to take you to the finish line.”
― Derek Sivers, Anything You Want