Gui Ferreira

“So I’d come to a philosophy, my mantra: Ideas are easy. Execution is everything.”
― John E. Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

“Where an objective can be long-lived, rolled over for a year or longer, key results evolve as the work progresses.”
― John E. Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

“He wanted people at Google to be “uncomfortably excited.” He wanted us to have “a healthy disregard for the impossible.”
― John E. Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

“An OBJECTIVE, I explained, is simply WHAT is to be achieved, no more and no less. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution. KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.”) You either meet a key result’s requirements or you don’t; there is no gray area, no room for doubt.”
― John E. Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs