Gui Ferreira

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Aristotle
“The self-indulgent man craves for all pleasant things... and is led by his appetite to choose these at the cost of everything else.”
Aristotle, The Nicomachean Ethics

Plato
“And whenever any one informs us that he has found a man who knows all the arts, and all things else that anybody knows, and every single thing with a higher degree of accuracy than any other man –whoever tells us this, I think that we can only imagine him to be a simple creature who is likely to have been deceived by some wizard or actor whom he met, and whom he thought all-knowing, because he himself was unable to analyze the nature of knowledge and ignorance and imitation.”
Plato, The Republic

Aristotle
“Freedom is obedience to self-formulated rules.”
Aristotle, The Nicomachean Ethics

Robert B. Cialdini
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even when it emanated from a stuffed polecat—so, too, did the word “because” trigger an automatic compliance response”
Robert B. Cialdini, Influence: The Psychology of Persuasion

Aristotle
“Bad people...are in conflict with themselves; they desire one thing and will another, like the incontinent who choose harmful pleasures instead of what they themselves believe to be good.”
Aristotle, Nicomachean Ethics

year in books
Wesley
141 books | 303 friends

Francin...
1 book | 23 friends

Doriva ...
0 books | 110 friends





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