David Niederer

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
― Sun Tzu, The Art of War

“So in war, the way is to avoid what is strong, and strike at what is weak.”
― Sun Tzu, The Art of War

“In the midst of chaos, there is also opportunity”
― Sun-Tzu, A Arte da Guerra

“Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.”
― Sun Tzu, The Art of War