Mladen
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It is not too much of an exaggeration to suggest that in order to succeed, at age thirty-nine, Robert Oppenheimer would have to remake a significant part of his personality if not his intellect, and he was going to have to do all this in
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“Indeed, a truly predatory type of investor - sometimes referred to as a vulture capitalist - looks to use the chasm period of struggle and failure as a means to discredit the current management, thereby driving down the equity value in the company, so that in the next round of funding, he or she has an opportunity to secure dominant control of the company, install a new management team, and, worst case, become the owner of the major technology asset, dirt cheap. This is an incredibly destructive exercise during which not only the baby and the bathwater but all human values and winning opportunities are thrown out the window. Nonetheless, it happens.”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“Yes, four in the morning is both too early and too late. Anyone awake must be up to no good, so let’s not ask any questions.”
― The Shape of Design
― The Shape of Design
“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period. This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources-a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“Constant motion is the key to execution.”
― Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
― Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
“Oh, to be sure, there are the get-rich dreams that float in and out of idle conversation. But there are much headier rewards closer at hand - the freedom to be your own boss and chart your own course, the chance to explore the leading edge of some new technology, the career-opening opportunity to take on far more responsibility than any established organisation would ever grant. These are what really drive early market organisations to work such long hours for such modest rewards - the dream of getting rich on equity is only an excuse, something to hold on to your family and friends as a rationale for all this otherwise crazy behavior.”
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Mladen’s 2025 Year in Books
Take a look at Mladen’s Year in Books, including some fun facts about their reading.
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