Ruben Abdullah

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Robert B. Cialdini
“we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided”
Robert B. Cialdini, Influence: Science and Practice

Robert B. Cialdini
“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

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