Sakis

“The knowledge of what we are ignorant of seems to expand faster than our catalogue of breakthroughs.”
― Marcus du Sautoy, What We Cannot Know: Explorations at the Edge of Knowledge

“The point is this: our brands are very important to us marketers and very unimportant to most consumers. Please read that again.”
― Bob Hoffman, Marketers Are From Mars, Consumers Are From New Jersey

“It is true that humans are not logic machines. But, remember, emotion is a response. Not a stimulus.”
― Bob Hoffman, 101 Contrarian Ideas About Advertising

“No choice recurs. We may get similar choices again, but never that exact one. Hesitation—inaction—is just as irrevocable as action. What the motorist, locked on the one-way road, is to space, we are to the fourth dimension: we truly pass this way but once.”
― Brian Christian, Algorithms To Live By: The Computer Science of Human Decisions