Armin Pérez

“Okay, imagine that you love chopping wood in your backyard,” I said. “You do it for fun. To relax. To enter a flow state. Then, one day, your neighbor pops his head over the fence and asks you if you could chop him some wood, too. He offers you $20. Suddenly, the thing you love doing becomes a business. Before you know it, you’re chopping wood for all your neighbors. You buy a truck and start selling door-to-door. It’s just you and a bunch of buddies, side by side, chopping wood and working outside. The business grows. And grows. And grows. And a decade later you wake up. You’re in a little glass office, perched atop one of many sawmills. You look down at the hundreds of workers beneath you, operating the industrial equipment on the factory floor. Huge logs getting fed into machines that slice the wood. Totally automated. “And there you are. Isolated in your little office, wearing a suit, the air-conditioning blowing a chill down your back. No axe. No fresh air. No friendly coworkers. Just you sitting in your office, doing some paperwork—alone. That is what it feels like to build a business this big.” He looked dejected and I wondered if I should have just shut my mouth and told him it was awesome. He could learn the truth on his own. Every founder dreams about getting to the end—the part where they’ve created the billion-dollar behemoth—but ironically, once there, we all fantasize about going back to the beginning. After all, the beginning is the best part, and most of us probably wouldn’t have kept going if we knew about all the speed bumps. The journey is the reward.”
― Andrew Wilkinson, Never Enough: Why You Don't Want to Be a Billionaire