Alina

“strategic planning should be more about collective wisdom building than top-down or bottom-up planning.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Dance," said the Sheep Man. "Yougottadance. Aslongasthemusicplays. Yougotta dance. Don'teventhinkwhy. Starttothink, yourfeetstop. Yourfeetstop, wegetstuck. Wegetstuck, you'restuck. Sodon'tpayanymind, nomatterhowdumb. Yougottakeepthestep. Yougottalimberup. Yougottaloosenwhatyoubolteddown. Yougottauseallyougot. Weknowyou're tired, tiredandscared. Happenstoeveryone, okay? Justdon'tletyourfeetstop.”
― Haruki Murakami, Dance Dance Dance

“To tip the cognitive hurdle fast, tipping point leaders such as Bratton zoom in on the act of disproportionate influence: making people see and experience harsh reality firsthand.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition—what we think of as red oceans full of sharks—to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along.”
― W. Chan Kim, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth