Tim Byrne

“It’s really easy to insist that people read the manual. It’s really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it, or for not caring enough to pay attention. It might even be tempting to blame those in your tribe who aren’t working as hard at following as you are at leading. But none of this is helpful. What’s helpful is to realize that you have a choice when you communicate. You can design your products to be easy to use. You can write so your audience hears you. You can present in a place and in a way that guarantees that the people you want to listen will hear you. Most of all, you get to choose who will understand (and who won’t).”
― Seth Godin, Tribes: We Need You to Lead Us