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Marverick Brown

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“If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste of your resources and time spent on learning this.”
― Pooja Agnihotri, Market Research Like a Pro

tags: business-advice, business-growth, business-plan, business-research, business-success, competitor-research, market-reseach, marketing-strategy, target-audience, target-market

6 likes

“Government organizations are also regularly sharing a lot of data, which can be used for market research.”
― Pooja Agnihotri, Market Research Like a Pro

tags: audience-segmentation, business-goal, business-growth-and-success, business-plan, market-research, market-segmentation, marketing-strategy, product-marketing, target-audience

6 likes

“The best way to improve your decision-making and decrease your business risk is to use data to guide your decisions.”
― Pooja Agnihotri, Market Research Like a Pro

tags: business-goal, business-success, data-analysis, decision-making-quote, market-research, marketing-and-advertising, marketing-strategy

6 likes

“Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.”
― Pooja Agnihotri, Market Research Like a Pro

tags: business-goal, business-success, data-analysis, decision-making, market-research, marketing-and-advertising, marketing-strategy

6 likes

“Always try to connect your decision-making to some sort of data. If you don’t have data, start a market research project and gain data on that topic. Don’t make any decision just on the basis of your “intuition.”
― Pooja Agnihotri, Market Research Like a Pro