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Asmee

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“Once you have analyzed data, you have to mine that data to find insights from it. At this point, you can involve your marketing or product team to work with the data analysis team.”
― Pooja Agnihotri, Market Research Like a Pro

tags: business-goal, business-success, data-analysis, decision-making-quotes, market-research, marketing-and-advertising, marketing-strategy

6 likes

“The truth is that every business answer that you’re looking for is out there—covered and surrounded by many layers of unnecessary data.”
― Pooja Agnihotri, Market Research Like a Pro

tags: business-goal, business-success, data-analysis, decision-making, market-research, marketing-and-advertising, marketing-strategy

6 likes

“Government organizations are also regularly sharing a lot of data, which can be used for market research.”
― Pooja Agnihotri, Market Research Like a Pro

tags: audience-segmentation, business-goal, business-growth-and-success, business-plan, market-research, market-segmentation, marketing-strategy, product-marketing, target-audience

6 likes

“Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.”
― Pooja Agnihotri, Market Research Like a Pro

tags: business-goal, business-success, data-analysis, decision-making, market-research, marketing-and-advertising, marketing-strategy

6 likes

“Always try to connect your decision-making to some sort of data. If you don’t have data, start a market research project and gain data on that topic. Don’t make any decision just on the basis of your “intuition.”
― Pooja Agnihotri, Market Research Like a Pro