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Sun Tzu
“To know your Enemy, you must become your Enemy.”
Sun Tzu

Sun Tzu
“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
Sun Tzu, The Art of War

Sun Tzu
“In the midst of chaos, there is also opportunity”
Sun-Tzu, A Arte da Guerra

Sun Tzu
“Momentum in engaging with stakeholders arises from nothing more than the expected and the surprising, yet combining them form more ways than can ever be known. Each brings on the other, like an infinite cycle. Who can exhaust all possibilities?”
Sun Tzu

Sun Tzu
“although I have heard of reckless haste in war, I have never seen wise delay.”
Sun Tzu, The Art of War: A New Translation

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