Jay Andrews

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“Emotions play the biggest part of moving a donor to give, but statistics and impact reinforce the decision to give to reduce donor’s remorse.”
Jeremy Reis, Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising

“Leadership isn’t just about deciding what to do, it’s also about knowing what not to do.”
Jeremy Reis, Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising

“Fundraising isn’t about the money, that’s just one outcome. Fundraising is about people.”
Jeremy Reis, Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising

“If you hate asking for a donation, you don’t understand your donor. You’re stealing their joy.”
Jeremy Reis, Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising

“Your donor is the hero. This doesn’t take away from the great work your staff is doing.”
Jeremy Reis

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