“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
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“Beyond the superficial, the considered phrase, "It feels right to me," acknowledges the strength of the erotic into a true knowledge, for what that means is the first and most powerful guiding light toward any understanding...The erotic is the nurturer or nursemaid of all our deepest knowledge.”
― Uses of the Erotic: The Erotic as Power
― Uses of the Erotic: The Erotic as Power
“Love has never been a popular movement. And no one's ever wanted, really, to be free. The world is held together, really it is held together, by the love and the passion of a very few people. Otherwise, of course, you can despair. Walk down the street of any city, any afternoon, and look around you. What you've got to remember is what you're looking at is also you. Everyone you're looking at is also you. You could be that person. You could be that monster, you could be that cop. And you have to decide, in yourself, not to be.”
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“We're adults. How did that happen and how can we make it stop?”
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“For once we begin to feel deeply all the aspects of our lives, we begin to demand from ourselves and from our life-pursuits that they feel in accordance with that joy which we know ourselves to be capable of.”
― Uses of the Erotic: The Erotic as Power
― Uses of the Erotic: The Erotic as Power
Max’s 2025 Year in Books
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