John

“One reason we resist change is that keeping things the way they are requires almost no effort. This helps explain why we get complacent. It takes a lot of effort to build momentum but far less to maintain it. Once something becomes “good enough,” we can stop the effort and still get decent results. The inertia default leverages our desire to stay in our comfort zone, relying on old techniques or standards even when they’re no longer optimal.”
― Shane Parrish, Clear Thinking: Turning Ordinary Moments into Extraordinary Results

“To come up with your unique viewpoint, ask yourself a few questions: What is something everyone thinks is true—but you think is wrong? What is something nobody in your target market is talking about—but should be? What are the biggest mistakes people in your market are making—but are totally blind to? Ultimately, your audience wants to learn something from you that’s relevant, useful, and surprising. And they want to do that by going on a journey with you.”
― Noah Kagan, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

“The only person you’re competing with is the person you were yesterday. Victory is being a little better today.”
― Shane Parrish, Clear Thinking: Turning Ordinary Moments into Extraordinary Results

“buy and hold a diversified, low-cost portfolio that tracks the stock market.”
― John C. Bogle, The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns