John

“PRO TIP: Selling is helping. If you believe your product or service improves the lives of your customers, sales is just education. You’re helping people out. Reframing selling/asking as helping makes it exciting to offer your consulting or window-washing services or provide someone with delicious cookies. Once you accept that truth, asking becomes loads easier and feels much more like a communal gift than a selfish desire.”
― Noah Kagan, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

“Become a Problem Seeker The best entrepreneurs are the most dissatisfied. They’re always thinking of how things can be better. Your frustrations—and the frustrations of others—are your business opportunities. Great ideas come from being a problem seeker. Analyze frustrations in your day, including the things that bother you at home, waste your time on your commute to work, or online. Here’s a list of things that bother me: What to make for breakfast that’s quick, healthy, and full of caffeine How to find a reliable house cleaner Where to go to dinner with my partner How to find my next therapist What kind of investment to make with some extra cash I received And these are just the problems I’ve encountered today. I could go on and on . . . and that’s the point! The number of things that can be better are endless—which is a gold mine for newbie entrepreneurs. The crucial first step toward entrepreneurship is to study your own unhappiness and to think of solutions (aka business opportunities) for you to sell.”
― Noah Kagan, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

“One reason we resist change is that keeping things the way they are requires almost no effort. This helps explain why we get complacent. It takes a lot of effort to build momentum but far less to maintain it. Once something becomes “good enough,” we can stop the effort and still get decent results. The inertia default leverages our desire to stay in our comfort zone, relying on old techniques or standards even when they’re no longer optimal.”
― Shane Parrish, Clear Thinking: Turning Ordinary Moments into Extraordinary Results

“It is deadly to build a business without first verifying that there are paying customers.”
― Noah Kagan, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours