John

“PRO TIP: Selling is helping. If you believe your product or service improves the lives of your customers, sales is just education. You’re helping people out. Reframing selling/asking as helping makes it exciting to offer your consulting or window-washing services or provide someone with delicious cookies. Once you accept that truth, asking becomes loads easier and feels much more like a communal gift than a selfish desire.”
― Noah Kagan, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

“Business is just a never-ending cycle of starting and trying new things, asking whether people will pay for those things, and then trying it again based on what you’ve learned. If you’re afraid to start or ask, you can’t experiment. And if you can’t experiment, you can’t do business.”
― Noah Kagan, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

“Show me an experimenter, and over the long run, I’ll show you a future winner. —Shaan Puri”
― Noah Kagan, Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

“One reason we resist change is that keeping things the way they are requires almost no effort. This helps explain why we get complacent. It takes a lot of effort to build momentum but far less to maintain it. Once something becomes “good enough,” we can stop the effort and still get decent results. The inertia default leverages our desire to stay in our comfort zone, relying on old techniques or standards even when they’re no longer optimal.”
― Shane Parrish, Clear Thinking: Turning Ordinary Moments into Extraordinary Results