Varun

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Derek Sivers
“But all progress comes from those who ignore the boundaries, break the rules, or make a whole new game.”
Derek Sivers, How to Live: 27 conflicting answers and one weird conclusion

Derek Sivers
“Your biggest obstacle to getting rich is the harmful meaning you’ve attached to it.
Your biggest advantage can be projecting a helpful meaning onto it.”
Derek Sivers, How to Live: 27 conflicting answers and one weird conclusion

Derek Sivers
“All bad things in life come from extremes.
Too much of this.
Too little of that.”
Derek Sivers, How to Live: 27 conflicting answers and one weird conclusion

Mike Michalowicz
“Serving the same types of (great) clients with the same or very similar problems and perfecting your solutions so you can use them consistently to fix their problems are two routes of efficiencies. You want to duplicate your best clients, those who have a consistent need; and in turn, you want to reduce the variety of things you do to the fewest that will best serve your best clients”
Mike Michalowicz, Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Seth Godin
“In the face of so much rejection, it’s easy to sand off the edges and fit in. Fit in all the way. Fit in more than anyone else. Resist. It’s not for them. It’s for the smallest viable audience, the folks you originally set out to serve.”
Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

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