Noel Nnawuihe

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“Humor comes out of the unexpected: If there’s no surprise, there’s no laugh. In a triple, as discussed in chapter seven, the first two lines are often straight lines; this is the realistic element. The third line is the surprise twist—logically related to the first two lines, but unexpected and exaggerated. Realism is the setup, while exaggeration is the joke. “Get your facts first,” wrote Mark Twain, “and then you can distort them as much as you please.”
Mark Shatz, Comedy Writing Secrets: The Best-Selling Guide to Writing Funny and Getting Paid for It

“Surprise is one of the most universally accepted formulas for humor. A joke is a story, and a surprise ending is usually its finale.”
Mel Helitzer, Comedy Writing Secrets

“The first part, the setup, sets the stage. The second half, the punch line, provides an unexpected ending. It’s the surprising conclusion that causes laughter.”
Mark Shatz, Comedy Writing Secrets: The Best-Selling Guide to Writing Funny and Getting Paid for It

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