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Walter Isaacson
“If you were negative or thought something couldn’t be done, you were not invited to the next meeting,” Mueller recalls. “He just wanted people who would make things happen.”
Walter Isaacson, Elon Musk

Walter Isaacson
“He went to the Palo Alto public library to read about rocket engineering and started calling experts, asking to borrow their old engine manuals. At a gathering of PayPal alumni in Las Vegas, he sat in a cabana by the pool reading a tattered manual for a Russian rocket engine. When one of the alums, Mark Woolway, asked him what he planned to do next, Musk answered, “I’m going to colonize Mars. My mission in life is to make mankind a multiplanetary civilization.” Woolway’s reaction was unsurprising. “Dude, you’re bananas.”
Walter Isaacson, Elon Musk

Ben Mezrich
“An update on the war in the Ukraine, for example, coming from an anonymous user, versus an update from a Blue Checked reporter from Reuters, with a bio that put him or her on the ground in Kiev, could be read differently.”
Ben Mezrich, Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

“This speaks to one of Prum’s problems with the dominant theories in evolutionary psychology: by arguing that peahens or humans are drawn to the physical attributes of potential mates for entirely biological reasons—health or strength or reproductive fitness—we erase the rich variety of ways that humans might be beautiful to one another and shut down the questions that we can ask about beauty. Suggesting that certain attractions are, evolutionarily speaking, “wrong” while others are “correct” takes away from the epic diversity of taste and preference, and simply doesn’t comport with the realities of human—or bird—attraction.”
Heather Radke, Butts: A Backstory

Martin Lindstrom
“On one particularly hot summer afternoon, Rizzolatti and his team observed the strangest thing of all when one of Dr. Rizzolatti’s grad students returned to the lab after lunch holding an ice cream cone, and noticed that the macaque was staring at him, almost longingly. And as the grad student raised the cone to his mouth and took a tentative lick, the electronic monitor hooked up to the macaque’s premotor region fired—bripp, bripp, bripp. The monkey hadn’t done a thing. It hadn’t moved its arm or taken a lick of ice cream; it wasn’t even holding anything at all. But simply by observing the student bringing the ice cream cone to his mouth, the monkey’s brain had mentally imitated the very same gesture.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy

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