Anabelle Garcia

“Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“The essence of strategy is choosing what not to do.”
― Michael Porter, What Is Strategy?

“We must learn what customers really want, not what they say they want or what we think they should want.”
― Eric Ries, The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success