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Seth Godin
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us

Seth Godin
“In a battle between  two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”
― Seth Godin, Tribes: We Need You to Lead Us

Seth Godin
“How was your day? If your answer was "fine," then I don't think you were leading.”
― Seth Godin, Tribes: We Need You to Lead Us

Seth Godin
“The secret of being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal. The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.”
― Seth Godin, Tribes: We Need You to Lead Us

Seth Godin
“It's not time," "Take it easy," "Wait and see," "It's someone else's turn" - none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.”
― Seth Godin, Tribes: We Need You to Lead Us

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