Sal Saffer

“A brand that feels human earns something no algorithm can replicate: trust”
― Warren Kornblum, Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won

“This felt good, but raw – people caring so deeply.”
― Sara Pascoe, Being a Witch, and Other Things I Didn't Ask For

“Don’t worry; you can have your freedom to do what you like. I won’t say anything to my father. My feelings will have to be sacrificed for the greater cause, I suppose.”
― Max Nowaz, The Polymorph

“Chaos can also lead to creation, opportunity, and serendipity.”
― Chitra D. Nawbatt, The CodeBreaker Mindset: The Unwritten Rules for Success