

“people have a strong tendency to go along with the status quo or default option.”
― Nudge: Improving Decisions About Health, Wealth, and Happiness
― Nudge: Improving Decisions About Health, Wealth, and Happiness

“One of the causes of status quo bias is a lack of attention. Many people adopt what we will call the “yeah, whatever” heuristic.”
― Nudge: Improving Decisions About Health, Wealth, and Happiness
― Nudge: Improving Decisions About Health, Wealth, and Happiness

“The first misconception is that it is possible to avoid influencing people’s choices.”
― Nudge: Improving Decisions About Health, Wealth, and Happiness
― Nudge: Improving Decisions About Health, Wealth, and Happiness

“Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.”
― Nudge: Improving Decisions About Health, Wealth, and Happiness
― Nudge: Improving Decisions About Health, Wealth, and Happiness

“The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges.”
― Nudge: Improving Decisions About Health, Wealth, and Happiness
― Nudge: Improving Decisions About Health, Wealth, and Happiness
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