Luis

“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

“people have a strong tendency to go along with the status quo or default option.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

“One of the causes of status quo bias is a lack of attention. Many people adopt what we will call the “yeah, whatever” heuristic.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

“So to put it simply, forcing people to choose is not always wise, and remaining neutral is not always possible.”
― Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness