Dawson Schumann

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
― Sun Tzu, The Art of War

“To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.”
― Sun Tzu, The Art of War

“There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.

There are not more than five primary colours, yet in combination
they produce more hues than can ever been seen.

There are not more than five cardinal tastes, yet combinations of
them yield more flavours than can ever be tasted.”
― Sun Tzu, The Art of War

“who wishes to fight must first count the cost”
― Sun Tzu, The Art of War