Ninakix

“What’s interesting about craft brewers’ proclivity for such elaborate exercises in branding is how this behavior so closely resembles the longstanding practices of the global beer conglomerates craft beer folk claim to despise. There’s an old and telling adage about business that says mass market companies, take Budweiser and MillerCoors for example, don’t sell products, they sell advertising.”
― Kevin Craft, Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey

“Being a nerd is about being so uncool that embracing one’s inner weirdo and showcasing that personality to the world without fear of repercussion is the only tenable path for achieving peace of mind. It involves dropping all pretense and attempts to construct a socially normal personality. It’s about letting the kooky shine through.”
― Kevin Craft, Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey

“Once virtually every song produced[22] was available at the click of a mouse (via legitimate purchase or more nefarious means), music lost some of the power it had long held as a marker of selfhood. It became just another product that could be downloaded in the privacy of one’s own home, not something that was easily trotted out as a symbol of the buyer’s tastes and beliefs. That didn’t mean music was ever in danger of disappearing from the culture entirely; it just meant that it would no longer be much use to people obsessed with not only finding examples of authentic self-expression but letting every person they came in contact with know that authenticity was integral to their conception of self.”
― Kevin Craft, Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey

“The denudation of authentic self-expression from popular music created the cultural vacuum which foodiesm now occupies. Foodies have become the natural heirs to the counterculture mantle. They proudly wear authenticity and DIY badges even as their interests trend towards the gastronomic rather than the aural. Authenticity in food is now the province of those who self-identify as genuine and who preach the gospel of anti-corporate self-expression.”
― Kevin Craft, Grunge, Nerds, and Gastropubs: A Mass Culture Odyssey