“The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
― Thinking, Fast and Slow
― Thinking, Fast and Slow
“the less energy people expend on performance, the more they expend on appearances to compensate.”
― Founders at Work: Stories of Startups' Early Days
― Founders at Work: Stories of Startups' Early Days
Dev’s 2025 Year in Books
Take a look at Dev’s Year in Books, including some fun facts about their reading.
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