“When another asserted something that I thought an error, I denied myself the pleasure of contradicting him.”
― Benjamin Franklin: An American Life
― Benjamin Franklin: An American Life
“Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.”
― Steve Jobs
― Steve Jobs
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
― Steve Jobs
― Steve Jobs
“for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.”
― Steve Jobs
― Steve Jobs
Kirk’s 2025 Year in Books
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