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Roger Dooley
“What people really want is the ability to connect to each other, not to companies.”
Roger Dooley, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Roger Dooley
“Instead of trying to get people to work harder, make their job easier.”
Roger Dooley, FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

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