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Krishnan Ev

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“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as Excellent, then the oceanic overall goal of Excellence has not been advanced. Period.”
― Tom Peters, The Little Big Things: 163 Ways to Pursue EXCELLENCE

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“Branding is about everything.”
― Tom Peters, The Little Big Things: 163 Ways to Pursue EXCELLENCE

tags: branding, tom-peters

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