Roy Baldwin

“When a company sets out to participate, rather than win, it will inevitably fail to make the tough choices and the significant investments that would make winning even a remote possibility.”
― A.G. Lafley, Playing to win: How strategy really works

“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?”
― A.G. Lafley, Playing to win: How strategy really works