Alex Funk

“America is especially sensitive to war weariness, and nothing brings backlash like the perception of defeat. I say “perception” because America is a very all-or-nothing society… We like to know, and for everyone else to know, that our victory wasn’t uncontested, it was positively devastating.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“I think that most people would rather face the light of a real enemy than the darkness of their imagined fears.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“Most people don't believe something can happen until it already has. That's not stupidity or weakness, that's just human nature.”
― Max Brooks, World War Z: An Oral History of the Zombie War