Benjamin Steffen-nielsen

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Neil Postman
“The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.”
Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Kinky Friedman
“My dear,
Find what you love and let it kill you.
Let it drain you of your all. Let it cling onto your back and weigh you down into eventual nothingness.
Let it kill you and let it devour your remains.
For all things will kill you, both slowly and fastly, but it’s much better to be killed by a lover.
~ Falsely yours”
Kinky Friedman

“My therapist told me that I over-analyze everything. I explained to him that he only thinks this because of his unhappy relationship with his mother.”
Michel Templet

“Education is a choice. We don't become educated by watching television, and we don't learn a whole lot having similar conversations with the same, safe people day after day. Our education comes from pushing up against boundaries, from taking risks that may seem at first to be overwhelming, and by persevering past the first disappointments or shortfalls until we reach a point at which actual learning takes place. Determination and perseverance are absolutely vital to developing a true education--rarely, if ever, do we learn the most valuable lessons in the first few steps of the journey.”
Tom Walsh

Aldous Huxley
“It’s dark because you are trying too hard.
Lightly child, lightly. Learn to do everything lightly.
Yes, feel lightly even though you’re feeling deeply.
Just lightly let things happen and lightly cope with them.

I was so preposterously serious in those days, such a humorless little prig.
Lightly, lightly – it’s the best advice ever given me.
When it comes to dying even. Nothing ponderous, or portentous, or emphatic.
No rhetoric, no tremolos,
no self conscious persona putting on its celebrated imitation of Christ or Little Nell.
And of course, no theology, no metaphysics.
Just the fact of dying and the fact of the clear light.

So throw away your baggage and go forward.
There are quicksands all about you, sucking at your feet,
trying to suck you down into fear and self-pity and despair.
That’s why you must walk so lightly.
Lightly my darling,
on tiptoes and no luggage,
not even a sponge bag,
completely unencumbered.”
Aldous Huxley , Island

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