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“IF YOU ARE GOING TO EAT SHIT, DON’T NIBBLE”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

“Until you make the effort to get to know someone or something, you don’t know anything.”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

“Every time I read a management or self-help book, I find myself saying, “That’s fine, but that wasn’t really the hard thing about the situation.” The hard thing isn’t setting a big, hairy, audacious goal. The hard thing is laying people off when you miss the big goal. The hard thing isn’t hiring great people. The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up an organizational chart. The hard thing is getting people to communicate within the organization that you just designed. The hard thing isn’t dreaming big. The hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare.”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

“Marc: “Do you know the best thing about startups?” Ben: “What?” Marc: “You only ever experience two emotions: euphoria and terror. And I find that lack of sleep enhances them both.”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers