Mickey Mellen

Add friend

https://www.mickmel.com

https://www.goodreads.com/mickmel

Mickey’s Bookshelves

to-read‎ (15)

currently-reading‎ (1)

read‎ (391)

did-not-finish‎ (0)

Stats | More…

Mickey is Currently Reading

Mickey Mellen is currently reading

Gödel, Escher, Bach: An Eternal Golden Braid

by Douglas R. Hofstadter

bookshelves: currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Mar 05, 2026 07:07PM

Mickey’s Notes & Highlights

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World by Gary Vaynerchuk

15 highlights

Just as a day trader constantly studies financial markets to keep a pulse on what’s happening, you must constantly study what people are paying attention to, the cost associated with capturing that attention, and how it shifts by the day.

See Mickey Mellen’s 5 books with notes and highlights…

Mickey’s Quotes

“Certainly, it’s crucial to share information that demonstrates your subject matter expertise, but too often presenters pack their presentations with facts, case studies, and takeaways, trying to show off how knowledgeable they are. The audience leaves with all the information they need, and the presenter feels like they gave away their content with nothing to show for it. Better to engage your audience, giving them just enough information so they are compelled to talk to you afterward. That should be your primary objective for every presentation: a follow-up conversation with the prospects in your audience.”
― David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

0 likes

“Prospects are in a position to engage your services or work at companies that can hire you but haven’t yet. You’d like to work with them, but you still need to persuade them to do so. They represent the opportunity to expand the scope of your existing business.”
― David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

0 likes

“Your Short List should include only the people to whom you assign an influence score of three or higher. That’s because the more you surround yourself with people whose influence scores are equal to or higher than yours, the more exposed you will be to the kinds of deals, projects, and opportunities that drive your upward progress.”
― David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

0 likes

“Connectors bring you new ideas, referrals, resources, clients, or other business opportunities. They may be partners at your firm or external referral sources providing adjacent services to your industry.”
― David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

0 likes

“Every day, on numerous occasions, you are asked some version of the question: “How are you?” “How are things going?” “How’s business?” “What are you up to these days?” A generic response such as “Nothing much,” or “Crazy busy,” or “Same old, same old” squanders the opportunity to bolster your reputation within your network. Instead, answer with an update about a current project or an interesting client engagement. It is a much more authentic response to say, “Thanks for asking. I’m working on an interesting new project for a client in the energy sector and it’s going really well.” Even if the other person doesn’t inquire about the details, you will have promoted your expertise, your work ethic, your enthusiasm for what you do, and your willingness to engage in a real conversation.”
― David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

0 likes

More of Mickey’s quotes…