Mickey Mellen

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Book cover for ROI: Return on Inspiration: A culture playbook to make your organization more productive and profitable
We know what you’re thinking. Speakers at corporate events, football coaches, and most salespeople are naturally enthusiastic … and you’re not that kind of person. We want to assure you that creating an inspiring environment doesn’t require ...more
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“Another way to activate connectors is through an advisory roundtable. This mastermind forum allows you and your connectors to deepen your relationships, exchange valuable information, and boost referral activity.”
David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

“Prospects are in a position to engage your services or work at companies that can hire you but haven’t yet. You’d like to work with them, but you still need to persuade them to do so. They represent the opportunity to expand the scope of your existing business.”
David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

“Certainly, it’s crucial to share information that demonstrates your subject matter expertise, but too often presenters pack their presentations with facts, case studies, and takeaways, trying to show off how knowledgeable they are. The audience leaves with all the information they need, and the presenter feels like they gave away their content with nothing to show for it. Better to engage your audience, giving them just enough information so they are compelled to talk to you afterward. That should be your primary objective for every presentation: a follow-up conversation with the prospects in your audience.”
David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

Vanessa Van Edwards
“We have just learned our five big charisma cues (and many little ones in between)—these are the nonverbal signals that can be used for both warmth and competence. Remember to front, stay open, lean in, use space, and gaze with purpose.”
Vanessa Van Edwards, Cues: Master the Secret Language of Charismatic Communication

“Unfortunately, most business development occurs in our imagination. We have a meeting with a prospect. We feel the meeting went well. We imagine they are going to engage. But they often don’t. We have a great conversation with a client. The client implies they will call us when they are ready to engage additional work. We imagine they are just waiting for the right time, only to learn a year later that they hired a competitor.”
David Ackert, The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

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