Kendall

“NEUROBIOLOGISTS HAVE IDENTIFIED ‘mirroring’ as one of the neural routes activated in the brains of primates – including us – during interaction with others. In a connected age, the mirrors get bigger. When people feel scared after a horrific event, that fear spreads like a digital wildfire. When people feel angry, that anger breeds. Even when people with contradictory opinions to us exhibit an emotion, we can feel a similar one. For instance, if someone is furious at you online for something, you are unlikely to adopt their opinion but it is quite likely you will catch their fury. You see it every day on social media: people arguing with each other, entrenching each other’s opposing view, yet also mirroring each other’s emotional state.”
― Matt Haig, Notes on a Nervous Planet