Blake Stanton

“He broke a cardinal rule of political communication: never repeat a criticism as part of your rebuttal.”
― Frank Luntz, Words That Work: It's Not What You Say, It's What People Hear

“They learned the hard way – or not at all – that language is like fire: Depending on how you use it, it can either heat your house or burn it to the ground.”
― Frank Luntz, Words That Work: It's Not What You Say, It's What People Hear

“Remember, everything you need to say should be up front. All that you want to say can come later.”
― Frank Luntz, Words That Work: It's Not What You Say, It's What People Hear

“Leadership doesn’t just flow down the chain of command, but up as well,” he said. “We have to own everything in our world. That’s what Extreme Ownership is all about.”
― Jocko Willink, Extreme Ownership: How U.S. Navy SEALs Lead and Win