Blake Stanton

“Those who define the debate will determine the outcome.”
― Frank Luntz, Words That Work: It's Not What You Say, It's What People Hear

“When you trash the opposition, you simultaneously demean yourself.”
― Frank Luntz, Words That Work: It's Not What You Say, It's What People Hear

“remove individual ego and personal agenda. It’s all about the mission. How can you best get your team to most effectively execute the plan in order to accomplish the mission?”
― Jocko Willink, Extreme Ownership: How U.S. Navy SEALs Lead and Win

“Remember, everything you need to say should be up front. All that you want to say can come later.”
― Frank Luntz, Words That Work: It's Not What You Say, It's What People Hear