Hua

“Solidarity with local communities lies at the heart of culture-centered public relations because it seeks to co-create local narratives that have otherwise been erased from the mainstream public spheres (de Sousa Santos, Nunes, and Meneses, 2008). Local voices offer entry points for co-creating narratives that have otherwise been erased. It is through the re-appropriation of the community as a site of resistance as opposed to a site of neoliberal governance that new meaning structures are articulated (Beverly, 2004a,b; Spivak, 1988a,b; Tihuwai Smith, 2006). It is through these new meanings narrated at local community levels that the scientific modernist discourses of neoliberalism are disrupted. For instance, to the large-scale funding of the Human Genome Diversity Project (HGDP) with the goal of mapping”
― Krishnamurthy Sriramesh, Culture and Public Relations