Abraham Varghese

“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in harmony.”
― Abraham Varghese

“I hold truth in the highest regard and view lies with contempt. Yet, human nature resists truth, for it pierces the soul and unsettles the mind. Lies, being gentle and agreeable, find easier acceptance. Thus, the wise and the rational often embrace silence, knowing that in a world hostile to truth, words are seldom welcome.”
― Abraham Varghese

“Forgiveness is the only lethal weapon which can destroy all evil.”
― Abraham Varghese

“If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency”
― Abraham Varghese