“In childhood when I would whine to my mother that I was bored, she would say, 'Wonderful! That means you get to invent something fun and interesting to do.' I find the same refrain applies in adulthood.”
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“Decision makers aren't interested in our pain. They're interested in their pain. They accept or reject ideas based on whether or not they think we understand their painful problems and have the ability to solve them.”
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“When presenting ideas, help decision makers get past their myopia. It's easy for clients to say no to an idea right in front of them. But if they can visualize your idea's future value, they'll have an easier time saying yes.”
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“If you're bored with something, act as if you're seeing it for the first time. Look at it with new eyes. Pretend you're seeing it as a film director, theme park designer or your Aunt Josie—anything that provides a change in perspective. To beat boredom, make the familiar unfamiliar.”
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Sam’s 2025 Year in Books
Take a look at Sam’s Year in Books, including some fun facts about their reading.
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