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Eloise

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“[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act – and how well we think and act on the spur of the moment – are a lot more susceptible to outside influences than we realize.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

tags: choice, free-will

73 likes

“Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

tags: judgment, marketing, packaging, senses

6 likes

“There can be as much value in the blink of an eye as in months of rational analysis.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

122 likes

“The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

tags: marketing, reality, taste-test, thin-slicing

29 likes