Deepak Pelluru

“Strategy needn’t be mysterious. Conceptually, it is simple and straightforward. It requires clear and hard thinking, real creativity, courage, and personal leadership.”
― A.G. Lafley, Playing to win: How strategy really works

“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?”
― A.G. Lafley, Playing to win: How strategy really works

“a strategy is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.”
― A.G. Lafley, Playing to win: How strategy really works

“When a company sets out to participate, rather than win, it will inevitably fail to make the tough choices and the significant investments that would make winning even a remote possibility.”
― A.G. Lafley, Playing to win: How strategy really works