Jen Shea

“Typical is the murderer of thought, the defiler of ideas, the jailer of genius. Typical is the synapse you’ve already burned into that genius brain of yours, and typical leads right to the lizard brain. The lizard brain wants us all to be the same. A flock of geese. A herd of cattle. Middle management. The lizard brain tells us to avoid trouble. “Don’t rock the boat,” says the lizard brain. And we listen.”
― Ryan Hanley, Content Warfare: How to find your audience, tell your story and win the battle for attention online.