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Paul Rand
“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”
― Paul Rand

John Maeda
“Simplicity is about subtracting the obvious and adding the meaningful.”
― John Maeda, The Laws of Simplicity

Paul Rand
“Everything is design. Everything!”
― Paul Rand

“When they first built the University of California at Irvine they just put the buildings in. They did not put any sidewalks, they just planted grass. The next year, they came back and put the sidewalks where the trails were in the grass. Perl is just that kind of language. It is not designed from first principles. Perl is those sidewalks in the grass.”
― Larry Wall

“aesthetic isn't simply about good design for good design's sake.”
― Noah Kerner

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