Raj

“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
― Daniel Kahneman, Thinking, Fast and Slow

“A general “law of least effort” applies to cognitive as well as physical
exertion. The law asserts that if there are several ways of achieving the
same goal, people will eventually gravitate to the least demanding course
of action. In the economy of action, effort is a cost, and the acquisition of
skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.”
― Daniel Kahneman, Thinking, Fast and Slow

“He knew sometimes some fear can be good. When you are afraid things are going to get worse if you don't do something, it can prompt you into action. But it is not good when you are afraid that it keeps you from doing anything.”
― Spencer Johnson, Who Moved My Cheese?

“Nothing in life is as important as you think it is, while you are thinking about it”
― Daniel Kahneman, Thinking, Fast and Slow