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“This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”
― Daniel Kahneman, Thinking, Fast and Slow

“The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.”
― Daniel Kahneman, Thinking, Fast and Slow

“However, optimism is highly valued, socially and in the market; people and firms reward the providers of dangerously misleading information more than they reward truth tellers. One of the lessons of the financial crisis that led to the Great Recession is that there are periods in which competition, among experts and among organizations, creates powerful forces that favor a collective blindness to risk and uncertainty.”
― Daniel Kahneman, Thinking, Fast and Slow

“You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general.”
― Daniel Kahneman, Thinking, Fast and Slow