Robert

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Rory Sutherland
“Henry Ford’s reaction to a consultant who questioned why he paid $50,000 a year to someone who spent most of his time with his feet on his desk. “Because a few years ago that man came up with something that saved me $2,000,000,” he replied. “And when he had that idea his feet were exactly where they are now.”
Rory Sutherland, Rory Sutherland: The Wiki Man

Ta-Nehisi Coates
“One cannot, at once, claim to be superhuman and then plead mortal error. I propose to take our countrymen’s claims of American exceptionalism seriously, which is to say I propose subjecting our country to an exceptional moral standard.”
Ta-Nehisi Coates, Between the World and Me

Gerald Murnane
“true fiction is more likely to include what was overlooked or ignored or barely seen or felt at the time of its occurrences but comes continually to mind ten or twenty years afterwards not on account of its having long ago provoked passion or pain but because of its appearing to be part of a pattern of meaning that extends over much of a lifetime”
Gerald Murnane, A Million Windows

Al Ries
“Marriage, as a human institution, depends on the concept of first being better than best. And so does business.”
Al Ries, Positioning: The Battle for Your Mind

Gerald Murnane
“I read once that certain musical compositions (by Bach? by Beethoven? I forget) sounded like the efforts of the human soul to explain itself to God. If ever I find my perfect combination of brown and lilac, I’ll feel as though I’ve thus explained myself.”
Gerald Murnane, Something for the Pain: A Memoir of the Turf

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