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Marshall McLuhan
“We become what we behold. We shape our tools, and thereafter our tools shape us.”
Marshall McLuhan

Marshall McLuhan
“First we build the tools, then they build us.”
Marshall McLuhan

Noam Chomsky
“Propaganda is to a democracy what the bludgeon is to a totalitarian state.”
Noam Chomsky, Media Control: The Spectacular Achievements of Propaganda

Marshall McLuhan
“With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism. ”
Marshall McLuhan, Understanding Media: The Extensions of Man

Daniel J. Boorstin
“When we pick up the newspaper at breakfast, we expect - we even demand - that it brings us momentous events since the night before...We expect our two-week vacations to be romantic, exotic, cheap, and effortless..We expect anything and everything. We expect the contradictory and the impossible. We expect compact cars which are spacious; luxurious cars which are economical. We expect to be rich and charitable, powerful and merciful, active and reflective, kind and competitive. We expect to be inspired by mediocre appeals for excellence, to be made literate by illiterate appeals for literacy...to go to 'a church of our choice' and yet feel its guiding power over us, to revere God and to be God. Never have people been more the masters of their environment. Yet never has a people felt more deceived and disappointed. For never has a people expected so much more than the world could offer.”
Daniel Boorstin

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